Fashion in Vogue 2.0

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Vogue Italia proposes a new fashion experience. With an app with a personal and interactive attitude.

On March 20, Fashion in Vogue debuts, the application of the Italian fashion magazine par excellence. The goal is to open a new dimension of fashion exploration.

A simple tap on the cover page of the app allows you to browse the 4 section covers.

The first one is directly connected to the vogue.it/trends channel and its contents. Inside, the galleries dedicated to the 'Trend of the day', to the trends of 'Yesterday and today and those of' Vogue mania 'and' Voguistas', which tell the common passion of celebrities and not for fashion, or capture the street more creative style. Also available the 'Accessories' focus and the tips proposed by 'How to', to re-propose the looks of the celebs, or even those dispensed in '+ glam - cash' to compose a stylistic look with an eye to the wallet.

The second section, Shows, is dedicated to the looks of all the major catwalks of the current and previous season, until 2002. If available, in addition to the photo and the details of the collections, related contents such as people and reviews are also shown, all shared on the main social networks and inserted in the app's favorites.

Conceived to experience the intensity of the catwalks of the biggest brands is the third section of the app, Live, which presents the streams of the fashion shows. Starting from those of FW13-14, the videos will be organized chronologically in an archive in progress, available for free consultation.

The fourth section, Weather, is instead a utility that suggests outfits and accessories adapted to the climate of the day. The user, choosing the city from a menu and interacting with the bottom of the screen 'how can I get dressed today', displays a selection of products suitable for the weather conditions, for a perfect look.

The most loyal to the application will be rewarded through the progressive release of badges that can be collected and shared, as well as all the contents of the application, through the most popular social networks.

The application is optimized for Samsung Smartphone.