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Description of IPRUTOUCH - MF, SIP, Save Tax

Unravel a new, simple and convenient way to invest in mutual funds, either in lumpsum at one time or in instalments every month or quarter through Systematic Investment Plans (SIP) with ICICI Prudential Mutual Fund’s IPRUTOUCH app.

Interested in investing your money broadly into equity and debt markets and giving it an opportunity to grow? As an investor, now experience investments made easy with IPRUTOUCH by ICICI Prudential Mutual Fund. The application helps you to:

1. KNOW - 24*7 availability of invaluable content and information – Product explainer videos, easy-to-understand product notes, daily head starts providing key market insights, all-encompassing market outlook to help you take investment decisions and more

2. PLAN – A host of goal-based calculators (dream house, child’s marriage, child’s education, retirement planner, SIP planners and more) to help you arrive at what amount to invest, for what time horizon and how long to attain the goal you are investing for

3. TRANSACT. – Hassle-free and easy transaction modules to help initiate lumpsum purchase of mutual fund units, monthly/quarterly investing through Systematic Investment Plans (SIP), redemptions, switching from one scheme to another, Systematic Transfer Plans (STP) and rollover transactions

4. TRACK - Detailed view of your portfolio – total amount invested, current value of money grown to, category split (equity or debt) of mutual funds invested in and easy tracking of returns and fund performance. Also, service support like requesting an account e-statement, capital gain statement, SIP transaction history, etc.

5. STAY IN TOUCH – Touch to call service to help you connect with us immediately. (Mondays to Saturdays, 8am to 8pm)


As a partner (distributor) interested to manage money for your investors with ICICI Prudential Mutual Fund, IPRUTOUCH can help you with:

1. Content Support – Get a daily head start on market insights, product strategy, information, data through notes, packs, presentations & videos, sales enablers for particular products, fund manager’s views, daily news updates and more

2. Service Support – Plan for your investors through our goal-based calculators, request account e-statements, initiate FATCA on behalf of your investors and more

3. Ease of Transaction and Zero Paperwork -  Initiate online transactions on your phone for both new and the existing investors
a. For existing investors, initiate lumpsum purchase, SIP, redeem, switch, STP and rollover transactions
b. For new investors, initiate purchase and SIP transactions


With the above features and much more, we are convinced that you will enjoy experiencing mutual funds digitally. Download IPRUTOUCH now! We can’t wait to have you on board!

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

For any queries or feedback, please write to us at enquiry@icicipruamc.com

Version history IPRUTOUCH - MF, SIP, Save Tax
New in IPRUTOUCH 8.73
Minor bug fix
New in IPRUTOUCH 8.71
This update consists of important regulatory changes
New in IPRUTOUCH 8.64
We update our app as often as possible to make it more reliable for you.
Like Us? Then rate our app! Your feedback keeps us going!
Keep Transacting!
New in IPRUTOUCH 8.63
After this update, as an additional security feature, all our investors will be required to enter OTP on their preferred choice of contact during first-time registration on the application, which includes - once post-update & once after installing or re-installing the application.

We update our app as often as possible to make it more reliable for you! Like Us? The rate our app! Your feedback keeps us going!
Keep Transacting!
New in IPRUTOUCH 8.62
Latest regulatory change mandates all users to have a SIP transaction up to 30 years only.
Please update the application to stay in sync with all mutual fund regulatory changes.
New in IPRUTOUCH 8.61
One of our user reached out requesting for additional payment method on the application and we answered. We update our app as often as possible to make it more reliable for you. Latest change includes UPI Payment option for Distributor version while creating a new folio for an investor.

Like Us? Then rate our app! Your feedback keeps us going and helps us become better.
Keep Transacting!
New in IPRUTOUCH 8.60
We update our app as often as possible to make it more reliable for you.
Now you can modify your KYC online!

Like Us? The rate our app! Your feedback keeps us going!
Keep Transacting!
New in IPRUTOUCH 8.59
We update our app continuously to make it more reliable for you!
We have done some minor UI design changes to improve experience.

Like Us? Then rate our app! Your feedback keeps us going!
Keep Transacting!
New in IPRUTOUCH 8.58
Bug fixes!

We keep bringing new updates and try to incorporate user feedback onto our application. Like us? Please drop a 5-star review or share your feedback below. Happy transacting!
New in IPRUTOUCH 8.57
Now you can add Minor as a Nominee for every Purchase and SIP transaction seamlessly.

We keep bringing new updates and try to incorporate user feedback onto our application. Like us? Please drop a 5-star review or share your feedback below. Happy transacting!
New in IPRUTOUCH 8.55
Back with production fixes!

We listen to all of users very closely and release fixes to keep the transaction process seamless. You can expect the following changes –

1. Now displaying multiple OTMs registered on one account
2. In the location My Portfolio Section -> View Unit Details was giving incorrect error message. Fixed.
3. iOS OTP issue fixed.
4. Android app installation bug fixed.

If you like our service, please drop a rating below. It helps us stay motivated!
Happy Investing with IPRU
New in IPRUTOUCH 8.54
Minor enhancements
New in IPRUTOUCH 8.48.48
We update our app as often as possible to make it more reliable for you. Following are some of the updates that are included in this build:

• 2-Factor Authentication for all Existing Investor Purchase Transactions
• Fatca & KYC detail fields updated for Sole-Proprietors
• NAV credit realization display upgrade

Multiple other changes are done to enhance app security. Kindly update your app.

Like Us? The rate our app! Your feedback keeps us going!
Keep Transacting!
New in IPRUTOUCH 8.47
We update our app as often as possible to make it more reliable and secure for our investors. This update includes minor bug fixes and further enhancements in data security.

Like Us? Then rate our app! Your feedback keeps us going!

Keep Transacting!
New in IPRUTOUCH 8.46
We update our app as often as possible to make it more reliable for you. This app update consists of necessary security patches.
New in IPRUTOUCH 8.45
We update our app as often as possible to make it more reliable for you.
New update is on checking and validating the KYC status for all investors.

Like, comment and share. Happy investing!
New in IPRUTOUCH 8.42
We keep updating our app to provide you new and improved features. We have polished a few features and added new ones. Keep Transacting with Us!
New in IPRUTOUCH 8.41
This app update has functionality improvements and minor bug fixes.
New in IPRUTOUCH 8.40
Thank You for using our app. This app update we have made changes in our Investor Dashboard layout. Experience our new Investor Dashboard and stay connected with us. Keep Investing!
New in IPRUTOUCH 8.36
Minor Bug fixes.
New in IPRUTOUCH 8.33
Minor Bug Fix and functionality improvements.
New in IPRUTOUCH 8.32
We have updated our app with some stability improvements and bug fixes. Thank you for using our app.
New in IPRUTOUCH 8.29
Thank You for using IPRUTOUCH! Our latest update has new feature additions and minor functionality improvements.
New in IPRUTOUCH 8.28
Thanks for using IPRUTOUCH! This update contains minor performance improvements and new feature additions.
New in IPRUTOUCH 8.26
We keep our app updating with new features and bug fixes. This update has some minor bug fixes and few enhancements.
New in IPRUTOUCH 8.25
Minor bug fixes and functionality improvements
New in IPRUTOUCH 8.23
We update our app regularly. Feature updates are:
1. Partners and investors can now avail the new feature of Booster STP through our new update.
2. Account statement now has scheme selection option.
New in IPRUTOUCH 8.22
We have made some feature improvements and fixed few bugs in this update.
New in IPRUTOUCH 8.20
Minor bug fixes and functionality improvements.
New in IPRUTOUCH 8.18
Minor bug fixes.
New in IPRUTOUCH 8.16
Minor Bug fix and Functionality Improvements.
New in IPRUTOUCH 8.15
Presenting, Booster STP – a new facility to transfer variable amount(s) from Source Scheme to Target Scheme at defined intervals. Login and visit the transaction section to raise a Booster STP today.
[For Partners] Here’s a way to do more business, now you can invest for all zero balance and minor folios that are mapped to you. Visit the My Client’s list to transact now.
New in IPRUTOUCH 8.13
Now avail combo feature (advance switch) for our latest NFO, ICICI Prudential Flexicap Fund, while carrying out purchase transactions.

[For Partners] Explore Scheme Specific Opportunities with our all new Non-AAF Investor List
New in IPRUTOUCH 8.12
[Update for Partners]
Customer onboarding just became easy with Aadhar-based KYC.
Experience learning and insights with our all new Business Support section.
We've squashed some bugs for a better investing experience.
New in IPRUTOUCH 8.11
We constantly try to update our App with latest Features. We have introduced Aadhar Based KYC in this update. Investors can now complete their KYC online and initiate transactions instantly.
New in IPRUTOUCH 8.10
We have updated our app with minor performance improvements and bug fixes.
New in IPRUTOUCH 8.09
We have updated our app with minor performance improvements and bug fixes.
New in IPRUTOUCH 8.08
-Introducing PAN-based Account Statements – get a consolidated view for all your folios in one statement
-Change in nomenclature for Dividend Options basis the latest SEBI circular
-[For Partners] With PAN-based Account Statements, enjoy 3 exciting modes - trigger them either to yourself, your investor only or for both
-[For Partners] Every time you send your investor an account statement, we will send you a copy
-Did we forget? Oh, we have also squashed some bugs for your improved experience
New in IPRUTOUCH 8.07
Find more details related to the Capital Gains and Exit Load in your portfolio while carrying out transactions or viewing portfolio.
[For Partners] Now you can see corporate folios in your My Clients list and carry out Non-Financial Transactions for the same.
New in IPRUTOUCH 8.06
Knowledge is now just a search away. Search for the latest product and market-related material in our Knowledge Center. With this update, we are upgrading our security patch too. Also, we have squashed some bugs to make your investing experience, hassle-free. Stay safe, stay invested.
New in IPRUTOUCH 8.05
Now you can carry out Advanced Switch into ICICI Prudential Business Cycle Fund during the NFO period with our Combo Investment feature. We have also squashed some bugs and made security enhancements so that you have a hassle-free and safe investing experience.
New in IPRUTOUCH 8.04
Now you can carry out Advanced Switch into ICICI Prudential Business Cycle Fund during the NFO period with our Combo Investment feature. We have also squashed some bugs and made security enhancements so that you have a hassle-free and safe investing experience.
New in IPRUTOUCH 8.03
[For Partners] In the year of Yeh Diwali SIP Wali, we are glad to provide you with a new opportunity. Visit the Opportunities section under IPRUTOUCH and see a list of all your ‘Non-BAF Investors’ - get them invested in ICICI Prudential Balanced Advantage Fund today! We have also squashed some bugs to provide a better experience. Happy Diwali!
New in IPRUTOUCH 8.01
Want to start investing in Mutual Funds for the first time? KYC requirement stopping you from beginning your journey of financial planning and investments? We care for you and we care for your KYC!
Presenting, Video KYC for Investors, a seamless way to completing your KYC process through mobile and begin investing in Mutual Funds. Start your first investment with us, today!
New in IPRUTOUCH 8.00
General security enhancements.

For Partners, our Distributor Corner is now available on mobile in the pre-login section of the app. Simply navigate to Menu > Distributor Corner – Quick Invest and invest on behalf for your client* by just using the folio number.

*A link will be sent to the investor via email, SMS & WhatsApp (if registered) for OTP confirmation of the transaction.

Mutual Fund investments are subject to market risk, read all scheme related documents carefully.
New in IPRUTOUCH 7.98
Invest in our upcoming NFO, ICICI Prudential ESG Fund. Stay safe, stay invested.
New in IPRUTOUCH 7.97
We are glad to introduce the following new features for our investors and partners –

1. Fingerprint-based Authentication - No more forgotten passwords. Now use your fingerprint to login to IPRUTOUCH. Accessing your investments just got easier.

2. A new and improved Freedom SIP - Invest in new source schemes and switch your corpus to a larger option of target schemes after completion of your SIP period. More Freedom SIP durations, now earn upto 12x of your SIP amount in each SWP installment.
New in IPRUTOUCH 7.95
Wish your SIP was in a different scheme and for a larger amount? Wish you had a Top-up on your SIP? Now you can. We are glad to announce that SIP Modification is now available on the app, modify your existing SIP at ease.

Our partners can now search by folio for new investors and initiate transactions on their behalf. We have also enhanced our existing search functionalities. Now, additionally, search using mobile number or email ID along with name, folio or PAN in the existing client lists.
New in IPRUTOUCH 7.94
Here's presenting new features and making your digital investment experience smoother -
Now Pause your SIP online for upto 3 installments. The SIP installments continue after the pause period is over.
Now you can also cancel your SIP online from the SIP Transaction History.

Stay home. Stay safe. Stay invested.
Mutual Fund investments are subject to market risks. Read all scheme related documents carefully.
New in IPRUTOUCH 7.93
Presenting ICICI Prudential Freedom SWP – a feature that helps you maintain your lifestyle today and tomorrow. While a normal SWP generates a fixed cash flow even with rising expenses, a Freedom SWP generates increasing cash flows to meet your increasing future expenses. Update the app to invest in a Freedom SWP now!

Mutual Fund investments are subject to market risks. Read all scheme related documents carefully.
New in IPRUTOUCH 7.92
We hope you are safe. As a part of our constant endeavor to make it easy for you to manage your investments from the convenience of your fingertips, we bring to you the following new features -
1. Now raise SWP transactions from the app
2. Track the current NAV of your investments from the My Portfolio section
3. Security upgrade, bug fixes and other performance improvements
Mutual Fund investments are subject to market risks, read all scheme related documents carefully
New in IPRUTOUCH 7.91
Now get an indication whether your portfolio is updated or not, look for the green tick beside your folio(s) in the 'My Portfolio’ section.
Investors who have an ICICI Prudential Mutual Fund Relationship Manager tagged to them can now contact them directly from the app. Visit the ‘Contact your RM’ option in the ‘Contact Us’ section.

Changes with respect to cut-off time as per latest SEBI circular for all funds.

Stay home, stay safe. Happy investing!
New in IPRUTOUCH 7.89
1. IFAs can now refer to a new list under Opportunities section, of customers whose SIPs are maturing soon and restart it for them.
2. SIP due for renewal? Now renew it as an SIP PLUS.
3. We’ve fixed minor bugs and made performance enhancements.

Mutual Funds are subject to market risks. Read all scheme related documents carefully.
New in IPRUTOUCH 7.88
Investing towards your financial freedom is now just a few clicks away. The much-awaited Freedom SIP is now available on IPRUTOUCH!

How does Freedom SIP work?
1. SIP will be registered for a pre-defined period of either 8 years, 10 years, 12 years or 15 years.
2. On completion of the chosen SIP period, the units accumulated through Freedom SIP shall be transferred to the selected target scheme.
3. Post the transfer, monthly payout (SWP) is to be activated*

*T&C apply
New in IPRUTOUCH 7.86
The latest update encapsulates the following new developments -
1. Payment flow enhancements for investor purchase transactions
2. Approximate exit load amount indicator pop-up for redemption transactions
3. Minor bug fixes and functionality improvements
New in IPRUTOUCH 7.82
Now you can start an OTM-based SIP on a daily, weekly and fortnightly-basis
Fresh layout to our scheme selection section
Performance improvements and minor bug fixes
New in IPRUTOUCH 7.81
Minor bug fixes and performance improvements.
New in IPRUTOUCH 7.80
We keep improving our app with new features and functionalities. This update has the following features for our partners:
1. They can now view their investor's portfolio
2. Send Exit load statements to their investors
3. Add important events like meetings and birthday's in our 'Investor Events' section under My Briefcase
4. Also the entire menu will be available in post login section as well
New in IPRUTOUCH 7.79
Security updates.
New in IPRUTOUCH 7.78
Our partners can now register e-Nach mandates for their investors in just a few clicks. Say bye to multiple biller registrations and long payment methods.
New in IPRUTOUCH 7.77
Minor bug fixes
New in IPRUTOUCH 7.76
We try and update our app regularly. This update has following features for our investors and partners:
1. Instant access to Statement of Account: Partners and investors can now download Statement of Account (SOA) instantly through the app
2. Instant (within an hour) nominee change: Partners and investors can now add, update and/or delete nominees within an hour through the app
3. Access to exit load statements: Investors can now download exit load statements instantly through the app
New in IPRUTOUCH 7.74
Functionality improvements and minor bug fixes.
New in IPRUTOUCH 7.71
Minor Bug Fixes.
New in IPRUTOUCH 7.70
Minor functionality improvements.
New in IPRUTOUCH 7.68
Minor bug fixes.
New in IPRUTOUCH 7.65
Minor functionality improvements and bug fixes
New in IPRUTOUCH 7.64
Minor functionality improvements and bug fixes.
New in IPRUTOUCH 7.61
We keep updating our app with new features and functionalities. Stay updated with the latest BFSI sector news at the click of a button with our new 'News Board' section!
New in IPRUTOUCH 7.59
Minor functionality improvements
New in IPRUTOUCH 7.58
Purchase ICICI Prudential Nifty Next 50 ETF by just clicking on the banner.
And other minor feature updates.
New in IPRUTOUCH 7.56
- Now create Folio instantly along with transactions.
- Additional features in "My Briefcase" section for Partners.
New in IPRUTOUCH 7.55
Minor functionality improvements.
New in IPRUTOUCH 7.52
Minor Functionality improvements.
New in IPRUTOUCH 7.50
- Enabling purchase of BHARAT 22 ETF
- Minor UI/UX improvements
New in IPRUTOUCH 7.48
Introducing exciting new SIP Plus feature. Minor bug fixes.
New in IPRUTOUCH 7.47
- Functionality Improvements and Minor Bug Fixes
New in IPRUTOUCH 7.46
Minor Bug Fixes
New in IPRUTOUCH 7.45
A few minor updates to make IPRUTOUCH an even better platform.
New in IPRUTOUCH 7.44
To better the performance of the app we keep giving updates. Minor functionality improvements.
New in IPRUTOUCH 7.43
We keep updating our app with new features. Now you can start any date SIP through IPRUTOUCH.
New in IPRUTOUCH 7.40
Login creation process is now simplified for our Partners. Also minor bug fixes and functionality improvements.
New in IPRUTOUCH 7.39
We keep enhancing our app and this time we have added 4 new opportunities under 'My Briefcase' section for our Partners.
New in IPRUTOUCH 7.38
Filme Jogos für Gamepad (Gamepad-Spiele)
New in IPRUTOUCH 7.37
Minor Bug Fixes and Feature Upgradations.
New in IPRUTOUCH 7.36
Introducing Trigger on Maturity in new purchases for closed ended funds and NFOs along with minor functionality improvements.
New in IPRUTOUCH 7.35
Thank you for using IPRUTOUCH! We regularly update our app to fix bugs and improve performance.
New in IPRUTOUCH 7.32
To make our app better for you, we bring updates to Play Store regularly. Thanks for using IPRUTOUCH!
New in IPRUTOUCH 7.29
Minor Bug Fixes
New in IPRUTOUCH 7.28
Presenting "My Briefcase" in IPRUTOUCH for our partners. Select an opportunity and initiate transaction for your clients also generate statements for them through services section.
New in IPRUTOUCH 7.27
Introducing Aadhaar based Instant KYC and Non OTM SIPs.
New in IPRUTOUCH 7.25
Minor bug fixes
New in IPRUTOUCH 7.24
Minor bug Fixes
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