From the MBC studios in Saudi Arabia, the “MBC Group” and the “General Entertainment Authority in the Kingdom of Saudi Arabia” present the new musical entertainment program “Boulevard of Talents” on MBC1 and MBC4 channels and the open “Shahid” platform
. Transforming exceptional and distinguished singing talents into professional stars, depending on the ability of these talents to achieve the greatest achievements according to two basic criteria: the first is interacting with the audience through social media platforms, and the second is collecting the largest percentage of profits to produce their own songs during the program’s rounds, and present them later in the ceremony. Direct to Boulevard Talent.
And within the “Boulevard Diaries” on MBC4, and details of what goes on behind the scenes in “Boulevard Plus” on the open “Watch” platform, viewers will follow how the performance and level of competing talents, which are divided into two groups, develop under the supervision of a professional and specialized coach who follows the performance of each group. In this context, the talents perform daily work in the manner of professional artists, such as meetings with distributors and meetings with analysts and writers,
and while the "Boulevard of Talents" begins with the competition of 12 talents within auditions, this number is reduced to 10, as each of the program's business managers, Hassan Talib and Hamdi Badr, by choosing 4 talents to supervise each of them over the course of the subsequent rounds
