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Kantar IBOPE Media, a leader in media research in Latin America, is part of Kantar Media, a global leader in intelligence, providing its clients with important information for decision making on all aspects related to measurement, monitoring and media planning.
The company combines the knowledge and global technological excellence of Kantar Media - present in more than 60 countries - with more than 70 years of experience and IBOPE Media tradition in the Latin American market. From this union, the company is positioned as the world's largest television audience measurement company in terms of operations - present in approximately 50 markets.
The brand's value proposition - Powering Informed Decisions - exactly reinforces the company's commitment to provide accurate and relevant information on consumption, performance and media investment to help more than 400 clients - media, advertising agencies and advertisers - in making decisions related to media investment and the enhancement of the final result.
Supported by three pillars: estimation, qualification and efficiency, Kantar IBOPE Media delivers data and analysis to the market, from the planning phase to the measurement of the results of campaigns and actions. For this, the company invests continuously to offer a portfolio of dynamic solutions and constant innovation.
Kantar IBOPE Media has approximately 3,500 employees and has operations in 17 Latin American countries.
